PRIVACY POLICY
Last Updated: 1st July 2026
The Shen Den ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, complete our forms, book appointments or contact us.
Who We Are
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The Shen Den
Owner: Aimee Perdrix
Location: Carlisle, Cumbria
Email: hello@theshenden.co.uk
Telephone: 07368958986
If you have any questions regarding this Privacy Policy or your personal information, please contact us using the details above.
What Information We Collect
Depending on how you interact with us, we may collect:
Name
Address
Telephone number
Email address
Date of birth
Emergency contact details
Medical history
Health information relevant to treatment
Lifestyle information
Appointment history
Payment information (where applicable)
Website usage information through cookies and analytics
We only collect information that is necessary to provide our services safely and effectively.
Special Category Data
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As an acupuncture and holistic therapy clinic, we collect health information.
Health information is classed as Special Category Data under UK GDPR.
We only collect this information:
with your explicit consent;
where necessary for healthcare purposes; or
where required by law.
How We Use Your Information
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We use your information to:
arrange and manage appointments
provide safe acupuncture and complementary therapy treatments
maintain accurate clinical records
communicate regarding appointments
send receipts and invoices
respond to enquiries
improve our services
comply with legal and professional obligations
Where you have provided consent, we may also send occasional newsletters, wellbeing information or special offers.
You can unsubscribe from marketing communications at any time.
Legal Basis for Processing
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Under UK GDPR, we process your information under one or more of the following lawful bases:
Consent
Performance of a contract
Legitimate interests
Legal obligation
Provision of healthcare services
Marketing
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We will never add you to a marketing list without your permission.
If you choose to receive emails from us, you may withdraw your consent at any time by clicking "unsubscribe" or contacting us directly.
How Long We Keep Your Information
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Clinical records are retained in accordance with professional guidance and legal obligations.
General enquiry information will normally be retained only as long as necessary to respond to your enquiry.
Marketing preferences are retained until you withdraw consent.
Sharing Your Information
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We do not sell your personal information.
Your information may be shared only where necessary with:
secure appointment software providers
payment providers
our professional insurers
healthcare professionals (with your consent unless legally required)
regulatory or legal authorities where required by law
Keeping Your Information Safe
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We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss or misuse.
Your Rights
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Under UK GDPR you have the right to:
access your personal information
request correction of inaccurate information
request deletion in certain circumstances
object to processing
restrict processing
withdraw consent
request data portability where applicable
You also have the right to complain to the Information Commissioner's Office (ICO).
Changes to this Policy
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We may update this Privacy Policy from time to time. Any updates will be published anywhere this statement is available.